I’m not sure if it was because of Renegade, or because of my giant knits, or just because, but last month something changed with my little business. I’ve been selling crafts in some form for almost three years now, but not until July did I really start to feel like it was working.
I’d been in kind of a drought up to that point, and my mind was all over the place wondering what to do next. I thought about getting a normal job, going back to school, changing my career path entirely, and a million other options. But at some point my thoughts started to focus, and I realized that the combination of my knitting business, which I LOVE, and my writing business, which has always been something that felt right to me, deserved my full attention. So that’s what I did. I found my focus. I think that’s what I needed all along.
I’m getting to the point now where I have to order pretty much all of my supplies online in bulk because I have emptied my local craft stores (of yarn, batting, foam rolls, dye boxes…). And I don’t have time to make the trips anymore because I need to be at home working.
I’m starting to have problems that are good problems to have. Yes!
That is to say, I really have to start taking this seriously now. My business is starting to look like what I always wanted it to look like. It’s amazing. Also scary.
I know I am doing the right thing, though, because my mind is constantly thinking about more things I can make, ways to improve what I’m already making, shows I can sign up for, giveaways, marketing, all of it. Thank goodness I am an organization freak, because it’s a lot to manage.
In the interest of taking things seriously I read an article (can’t find it now) about pricing your products. I usually have to ignore these recommendations because knitting just doesn’t work in these formulas. I pretty much proved myself right. I determined that my most popular item, the xlg pouf, should retail for $520, the giant pouf for $876, and a small pouf $240. The small pouf currently retails for $35. So yeah, I’m a little off.
But joking aside, what does that mean? I don’t want to just write it off as impossible. But obviously something is going to have to change for this to be sustainable. One possibility is having some luxe products that make up for the lack of profit elsewhere. Another option would be to just stop making the smaller poufs altogether. I hate to eliminate all of the less expensive items, but maybe I could make some smaller things out of rope, which would be faster and more unique anyway.
Darling photo by Sarah.
You probably don’t want to hear all this. But I can’t be the only one with a handmade business that struggles with these issues.
The other thing that is going to change is how I’ve handled shipping. I am so done with the post office! I have put up with their cranky employees, long lines, crazy rules and terrible customer service for too long. No other company could operate so poorly and still exist. The last straw was yesterday when I received an email confirming that my packages had been picked up while they were still sitting on my front porch. Gah!
I have my issues with Fedex and UPS, but I think I’ve learned enough about them now to make it work.
I’m happy to say now that I’m off to start working on my first wholesale order for a new store in San Francisco. It’s in north beach, the same neighborhood as the Jack Kerouac Alley show. I had to turn down another offer to sell at a store because it just wasn’t right for me. That was hard. This makes it worth it.